What are UTM parameters?

UTM parameters are tags added to the end of a URL that allow you to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

How does the A/B testing work?

Our A/B testing tool creates a single 'split link'. When users click it, we randomly redirect them to either Variant A or Variant B based on your specified percentage split (e.g., 50/50), allowing you to test landing page performance.

Marketing Toolkit

Track campaigns and optimize conversions.

📈 UTM Builder

Website URL

Source

Medium

Campaign Name

Generated URL

Fill in fields to generate...

⚖️ A/B Link Testing

Test Name

Variant A

Variant B

Traffic Split 50% / 50%

🚀

Test Created

Common Questions

Why should I use UTM parameters?

Without UTM parameters, all traffic from a platform (like Facebook) looks the same in analytics. Adding UTMs lets you differentiate between specific ads, posts, or emails to see which one actually drives conversions.

What parameters are required?

Generally, 'Source' (e.g., google), 'Medium' (e.g., cpc), and 'Campaign' (e.g., summer_sale) are the big three. 'Term' and 'Content' are optional but useful for granular tracking.